Every episode, I sit down with a therapist or coach who built a personal brand that actually works, and we go deep into the raw, tender, real story of how she got there. The clients it brought in. The fees it made possible. The lives it changed.
Once you hear someone just like you say "I shared my story and the right people came," you stop waiting for permission. You start believing you can do it too.
This podcast will show that sharing your story, your interests, your obsessions, is not the risk.
IT'S THE STRATEGY.
You have the training, years of your own personal development, and real results that have changed real lives. The only thing standing between you and the clients who desperately need you is the belief that showing up as yourself isn't enough.
It is.
And this show proves it.
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Hosted by Ritu Riedweg, trained systemic therapist and brand strategist with 15 years of corporate experience.
The "It's Not That Personal" Podcast exists to prove to therapists that being fully, unapologetically themselves online is not what gets them judged, it's what gets them chosen.
If you've built a personal brand that works, the clients came, the fees shifted, the practice changed, and you're not shy about sharing exactly how you got there, including the messy, tender, hard-won parts, this show wants your story.
The therapists listening are watching to see if this whole "be yourself online" thing actually works for someone like them. Your story is that proof.
You're a great fit if:
You're a therapist, healer, or coach with 5+ years in business.
You've built a personal brand that has genuinely changed the trajectory of your practice.
You have a real story to tell, not a polished highlight reel, but the honest, hard-earned version.
You want to inspire other therapists to step into their visibility with confidence.
What to expect:
A warm, honest conversation with Ritu about your personal branding journey, what worked, what didn't, and what you'd tell your earlier self.
Share Your Story.
Inspire the Next Therapist Who Needs to Hear It.
Get my FREE Authentic Personal Branding Crash Course and learn how to attract ideal clients without compromising your integrity.
Personal Branding For Therapists Crash Course
Ready to attract Dream clients?
