To Owning Her Niche
From Ambiguity
Website Case Study
This project wasn’t about an up to date "SEO" website.
It was about creating an online home where her dream clients instantly felt welcome and safe.
A clear, professional website that finally reflects the depth of her work — and gets her found on Google.
Anne-Elisabeth is an experienced, holistic ADHD coach who uses many methods and healing techniques to help her neurodivergent clients.
She came to me because her old website didn't do justice to her high quality of work. It looked DIY and was not attracting premium clients.
She also wanted to position herself as a top ADHD coach in Switzerland.
To Get Anne-Elisabeth's Website Refreshed, Updated, & Highly-Searcheable.
THE objective
It wasn't clear how she helped her clients and her ideal client couldn't see herself in her website.
In short:
- She struggled to articulate the specific problems she solves and the transformation she facilitates.
- Years of diverse training felt scattered rather than synthesized into one clear story.
- Potential clients didn’t clearly understand the transformation she offered.
- Her website didn’t feel professional or aligned — and she felt hesitant sharing it.
- Her online presence failed to mirror the deep expertise and complex nature of her work.
The Problem (Before)
before
- To clearly communicate the specific problems she solves and the results she facilitates.
- A digital home that mirrors her years of experience and deep expertise.
- To weave her multiple modalities into a single, comprehensive transformation process.
- A beautiful, professional website that feels like a true reflection of her complex work.
- To go from feeling "inadequate" to projecting a confident, authoritative professional image.
The Goal
after
"Ritu created a beautiful website that project a professional image and details clearly my complex work. Her processes are seamless, communication is excellent, and I felt completely supported throughout. I'm thrilled with the result!
I highly recommend Ritu's services to any heart-centered business owner!"
ANNE-ELISABETH PESTIAUX
SWITZERLAND'S LEADING HOLISTIC ADHD COACH
→ VISIT HER WEBSITE
"It's been a pleasure getting to know you better throughout the website redesign."
But to untangle, clarify, and translate what was already there.
My role was not to “add” anything unnecessary —
- An in-depth questionnaire to capture her experience, values, and approach.
- Careful synthesis of her multiple modalities into one clear narrative.
- Strategic positioning focused on outcomes, not tools.
- SEO-informed structure from the beginning — not as an afterthought.
- Clear communication, defined steps, and space for collaboration.
This included:
We began with a thorough onboarding process designed to understand her work in depth.
The Approach
the result
She saw how:
- Without a unified story, clients struggle to grasp your true impact.
- Turning complex modalities into a fluid process communicates your depth.
- Clear systems support you while the website reflects your brilliance.
The Breakthrough
- Anne-Elisabeth has a beautiful site that projects a professional image and details her complex work.
- Her fragmented modalities are now woven into a fluid, comprehensive transformation process.
- Her online presence supports trust instead of undermining it.
- Her presence effectively conveys her unique approach, allowing her to show up with integrity.
The Result (After)
Most importantly, she is thrilled to have a website that projects a professional image and details her complex work with clarity. She feels completely supported by a seamless process, moving from the 'cringe' of feeling inadequate to the absolute pleasure of a result she truly loves.
THE INSPIRATION
AUBERGINE
PEWTER
LAVENDER
Lilac
IRIS
HEATHER
COLOR PALETTE
- Between expertise and perception.
- Between confidence and visibility.
- Between what they offer and what clients understand.
This creates a gap:
This isn’t an unusual situation.
Many experienced therapists and coaches outgrow their websites without realising it.
Their work becomes deeper and more nuanced — but their online presence stays the same.
Why This Matters
That gap is fixable.
If your website no longer reflects the level you’re operating at now, start here:
→Start with the Website Authority Checklist (Free)
or
→Book an Website Psychology Audit ($197)
Both are designed to help you see what’s actually happening — and what to fix first.
You can embed an email signup form here by pasting the code for one in the blank "embed" box below.
Almost there!
