And you don't need to throw that away. This isn't about scrapping what you have — it's about optimizing what's already there. Most of my clients are shocked by how small changes create massive results.

Think of it as fine-tuning, not rebuilding. You're working with your existing foundation, just making it actually convert.

"I've already invested so much in my current website..."

The beauty of this approach is that most of the changes are copy-based, not technical. You're not rebuilding your website from scratch. You're making strategic tweaks to words and messaging — things you can update yourself in less time than it takes to write your session notes.

When technical elements come up, I give you the exact language to send to your web designer so they know exactly what to implement.

"I'm not tech-savvy. What if this is too complicated?"

Here's what I've learned after auditing hundreds of therapy websites: when the messaging connects with the right part of your client's brain, it works. Period.

The strategies I recommend aren't experimental. They're based on psychology, years of data, and watching what consistently turns visitors into clients. You'll see the difference within the first month — often within the first two weeks.

"What if I make the changes and they don't work?"

I get it. You've been burned by someone who made your website prettier but didn't actually understand how therapy clients think and make decisions.

The difference? I don't just look at your site through design eyes. I look at it through psychology and strategy — understanding exactly what makes someone go from "just browsing" to "I need to work with this person."

I've specialized in therapy websites for 7 years. I know your industry, your clients, and the specific conversion psychology that works for practitioners.

"I've tried working with other designers/strategists before and it didn't help..."

Actually, the more specific your niche, the easier this becomes. Generic therapy websites blend into the background. When you specialize in anxiety for high achievers, or trauma for first responders, or couples in their second marriages — that specificity is your superpower.

The clearer you are about who you serve, the easier it becomes to speak directly to their experience and concerns. I help you lean into that specificity, not water it down.

"What if my niche is too specific/unique?"

If you're booked solid with ideal clients who value your work and pay your full rate — amazing, you might not need this right now.

But if you're busy with clients who drain your energy, negotiate your fees, or aren't quite the right fit... this helps you attract more of the people you actually want to work with.

Plus, what happens when life shifts? Having a website that consistently attracts your ideal clients gives you security and options.

"I'm already fully booked, do I even need this?"