A Nutritional Therapist
From Invisible to Influential
Website Case Study
This project wasn’t about a “prettier” website.
It was about creating a site that clearly communicates her expertise, builds trust, and supports long-term growth.
A clear, professional website that finally reflects the depth of her work — and supports visibility again.
Lucy is an experienced, heart-centered therapist with a complex, multi-modal practice.
She came to me because her old website no longer reflected who she had become — and it was quietly costing her clarity, confidence, and visibility.
To Get Lucy's Website On Top Of Google Again.
THE objective
Her expertise wasn’t coming through clearly online.
In short:
- Her work had evolved and deepened, but her website still reflected an earlier version of her.
- She found it hard to explain what she actually did because her approach combined several modalities.
- Potential clients didn’t clearly understand the transformation she offered.
- Her website didn’t feel professional or aligned — and she felt hesitant sharing it.
- Google visibility had slowed, and she wasn’t sure why or how to fix it.
The Problem (Before)
before
- A website that clearly explains her work without oversimplifying it.
- Messaging that reflects her experience, depth, and professionalism.
- A structure that supports visibility — especially through Google.
- To feel confident sharing her website again.
- To stop guessing and finally feel clear about her direction.
The Goal
after
"It has been an absolute pleasure working with you; my completely unexpected, spontaneous decision to work with you—which followed winning a prize session—is a decision I will never regret!
I am in awe of your professionalism, approachability, and high standards. And yet, I feel I have also got to really know you, which has been lovely.
I love just how thorough you are at understanding your clients' needs.
I wish I had met you years ago because the whole process has helped me find more clarity in my messaging and my direction."
LUCY HARPER
BRISTOL'S LEADING NUTRITIONAL THERAPIST
→ VISIT HER WEBSITE
"Thank you so much for the transformation of my website."
But to untangle, clarify, and translate what was already there.
My role was not to “add” anything unnecessary —
- An in-depth questionnaire to capture her experience, values, and approach.
- Careful synthesis of her multiple modalities into one clear narrative.
- Strategic positioning focused on outcomes, not tools.
- SEO-informed structure from the beginning — not as an afterthought.
- Clear communication, defined steps, and space for collaboration.
This included:
We began with a thorough onboarding process designed to understand her work in depth.
The Approach
the result
She saw how:
- Trying to explain everything at once was creating confusion.
- A clear, focused message helps the right clients recognise themselves.
- Structure and simplicity don’t dilute depth — they reveal it.
This is where things clicked.
The Breakthrough
- Lucy has a website that clearly communicates what she does and who it’s for.
- Her experience and authority come through immediately.
- She feels confident and proud sharing her website.
- Her online presence supports trust instead of undermining it.
- Her site is structured to support visibility and long-term growth.
The Result (After)
Most importantly, she now feels clear in her messaging and direction — and supported by her website instead of stressed by it.
THE INSPIRATION
AUBERGINE
LILAC
LAVENDER
TEAL
MINT
SKY
COLOR PALETTE
- Between expertise and perception.
- Between confidence and visibility.
- Between what they offer and what clients understand.
This creates a gap:
This isn’t an unusual situation.
Many experienced therapists and coaches outgrow their websites without realising it.
Their work becomes deeper and more nuanced — but their online presence stays the same.
Why This Matters
That gap is fixable.
If your website no longer reflects the level you’re operating at now, start here:
→Start with the Website Authority Checklist (Free)
or
→Book an Brand Clarity & SEO Audit ($197)
Both are designed to help you see what’s actually happening — and what to fix first.
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Almost there!
