You put your heart into it.
You launched something you deeply care about—maybe a new offer, a community event, or your first signature service. You showed up fully, and for a while, it felt amazing. Energizing. Expansive.
But now?
You feel flat. Foggy. Unmotivated.
Welcome to the come-down.
And yes—it’s a very real part of the creative and entrepreneurial process.
Especially for highly sensitive or neurodivergent business owners, these emotional cycles can feel intense. The highs are exhilarating, but the dips that follow can leave you questioning your direction—or your energy to keep going.
I’ve been here before.
And every time, I learn the same gentle truth:
You don’t need a dramatic comeback.
You just need to return to your first step.
The First Step That Changed Everything
The first time I experienced this low, I didn’t have a fancy recovery strategy. What helped me bounce back was something incredibly simple and surprisingly effective.
I built a basic website.
Then I personally emailed 50 people I knew.
And I asked them—kindly and clearly—to pass it on to someone who might need what I offer.
That was it.
It wasn’t glamorous. It wasn’t viral.
But it landed me six clients and helped me fill my therapy practice in 2023.
I did it again in 2024 to launch my web design agency.
That time, it brought in more than 10 inquiries—and two aligned, paying clients.
It’s Not About the Website
Here’s the part I want you to hear:
The goal isn’t just to finish the website.
The goal is to have the confidence to share your work with real people.
A website is just the container. It holds your clarity. Your story. Your service.
It helps others help you by making it easy to pass on your work.
So often when we stall in business, it’s not because we’re lazy or unclear.
It’s because we’ve lost the emotional momentum that fuels bold action.
And nothing jump-starts that confidence like getting clear—and getting visible.
What To Do If You’re in the Dip Right Now
If you’re sitting in the foggy after-space of a big launch, a community high, or a milestone moment… don’t panic.
You’re not broken. You’re not lost.
You’re just in the come-down.
Here’s what I recommend:
- Go back to the first step—what helped you build trust and momentum in the beginning?
- Invest in clarity—your message, your offer, your website.
- Reconnect with real people—through personal emails, conversations, or referrals.
- Let confidence—not perfection—be your goal.
Let’s Normalize the Emotional Cycles of Business
The messy middle is part of it.
The days where you don’t know what you’re doing are part of it.
The moment you question it all? Also part of it.
And the best thing you can do for your business isn’t always “scale” or “optimize.”
Sometimes, it’s just grounding back into your why, your who, and your next brave step forward.
I’ll be taking mine this week by hitting publish on my new website (finally)
…and then writing those 50 emails again.
Because clarity shared is powerful.
And connection builds momentum.
What about you?
What’s your go-to move when business feels heavy, foggy, or slow?
Share with me in the comments or message me on Instagram @rituriedweg—I’d genuinely love to hear what helps you bounce back.
