Marketing + Business

I’m a 1984 baby with divorced parents. This is not a unique story and there are a million others out there like me. But I wonder, do they all have this insatiable hunger for belonging to a family like I do? The feeling that was taken from me when my parents separated in 1988 and […]

If I told you that you’ll never be able to launch your soul business if you only give it part-time attention and treat it like a side-hustle, you would probably unsubscribe and never come back to my blog. Heck, if somebody told me this 3 years ago when I launched my own business openly to […]

A personal experience of ice bathing and cold plunging as a woman living at Lake Zurich. This is the story of stepping out of my comfort zone.

Them: You took 8 years off to be a stay-at-home-mom? Me: 🙄… 👇 No, it was actually an 8-year masterclass in Human Psychology & Scaling Systems. To be honest with you, I lasted one year as a full-time SAHM. Don’t get me wrong, I love my kids. But I am also super bored being with them […]

I changed one section on my client’s website and her inbound enquiries tripled. Last month she sent me this message: “I’ve had 2 discovery call bookings and an email enquiry since last week vs 1 every 6 months — including India and Switzerland!” Let me give you context.She’s a highly experienced holistic ADHD coach.Years of […]

Want highly targeted traffic for your new therapist website or life-coach website? Here’s the actionable takeaway: I drove over 2,000 page views from engaged users by running a “deep dive” giveaway. You can too. Incentivize readers to explore multiple pages on your site, activate your core network for trusted sharing, and link all social promotion directly to that incentive. Stop chasing clicks; start earning clients.