I launched the last version of my website just 6 months ago and wrote about how I got 2,000+ targeted page views on it in 30 days on this post.

But within less than half a year, I had already outgrown it.

I took the opportunity to do a case study about why the old site wasn’t working which I’m sharing with you here in this video.

This is my Website Psychology Audit in action.

Here’s what I learned tearing apart my old site:

🧠 The psychology was all wrong.

→ I had 37 different ways someone could leave without buying
→ My messaging spoke to everyone and no one
→ I buried my core offer under “pretty design”
→ I made people think instead with too many words instead of feel

The truth is that most websites fail not because of design — but because of psychology.

More importantly YOUR psychology – as in, if you don’t FEEL like your website represents the current version of you, you won’t share it with anyone.

Vibrationally, it won’t be bringing you ideal clients either.

Your visitor makes a decision about you in 0.3 seconds. If your messaging doesn’t immediately answer “is she for me?” they’re gone.

The difference between a website that converts at 0.5% vs 3%?

Psychology.

Yours AND your dream client’s.