When I first discovered coaching back in 2012, I posted this on my Facebook:

“Can anyone recommend a life coach?”

Two of my friends commented, “You!”

I was flattered but I thought they were simply stroking my ego.

But they saw something in me decades before I saw it in myself.

My definition of a coach was limited to sports.

In my mind, a coach was someone who could play the game so well, that they were better than the players they coached.

A “Life coach” was someone like Gabby Bernstein or Tony Robbins.

And I was neither a sports coach nor a life coach.

What my friends had seen in me though was someone who cheered others on.

In me, they knew a friend who saw a higher version of themselves and was unapologetic about believing in that higher version.

This thing that I do becomes so obvious every time I hang out with my friends from Bhakti Marga, especially the ones who have a pandit & pandita role in the community — which basically means that they act as role models for many others in the community.

They are gifted. They don’t have to do anything special to share their gifts with others. That’s why they were chosen in their roles.

Often I see a very clear picture of how their gifts could serve even more people or touch other people more deeply.

And it is always connected to their personal brands.

Which is essentially their reputation and the most common thing that people associate with them.

And this association shouldn’t be random.

When you’re playing at the level at which these experts and leaders are playing at, you have to take control of what people associate with you and what they can expect from you.

You control this by being consistent with the message you put out about who you are, what your beliefs are, and what your values are.

But when your inner wishes and passion are missing from the equation, building a personal brand becomes dry and mechanical.

It’s obvious but I’ll say it because it’s important:

No one is going to resonate with a dry and mechanical personal brand.

Put your wishes and passion into the effort that you put into your personal brand.

What’s your biggest wish when it comes to how you want to serve others?

How can you use your unique gifts and talents in service of that?

There’s a quote that I love from Rory Vaden, co-founder of Brand Builder’s Group:

“Find your uniqueness and exploit it in the service of others.”

Actually Larry Winget said it and Rory repeats it all the time.

You’ll find me repeating it all the time as well.

Bring all of your gifts and talents to the show.

Use them strategically based on who is in your audience in that moment.

Unleash all of your gifts and serve at your highest level so that the person you are serving may also reach a version of themselves that’s higher than where they are now.

If you like my way of doing personal branding, then get in touch.

I want to hear more about your wish and passion and help you use all of your gifts in service of others.